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A mixed methods researcher with a background in Operations! I’ve helped SaaS companies like Flamme- The Couples App increase user engagement and retention by informing product decisions. As a creative writer, I enjoy engaging stakeholders with storyboards, infographics, and games to better understand the wants and needs of the people you serve.
She is a leader. She is strategic. She is a fantastic project lead who also keeps projects focused on larger client goals while working to push clients to think bigger.
Lea Herbert, UX Researcher
Mentor Me Collective
One of Aminah's greatest strengths is that she's a problem solver whose creativity shines through in her ability to communicate insights in a fun and relevant way.
Ankit Nayal, Founder & CEO
Flamme- The Couples App
Noom
Development of Productivity Tool for Health Coaches to Prevent Burnout
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Director of Coach Innovation wanted to adopt a new coaching model
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Conducted a survey and 4 focus groups with health coaches
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The new model helped improve coaches' relationships with their clients; however, most felt that the extra workload was unsustainable
Aminah is not only a joy to work with but her insights on user experience, her analysis of product feedback, and written reports are always of the highest quality.
Hannah McCalip, Quality Analyst
Noom
Literary Council of Reading- Berks
80% Redesign of Website for Bilingual Speakers
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LCRB's website was outdated with a poor website health score
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Conducted usability testing on website with non-native English speakers, focusing on accessibility and ease-of-use
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Presented recommendations to LCRB board and web designer
